Dalkey Lobster Festival Mascot
Mascot design for a local festival, combining character design and AI assisted workflows for branding and event promotion.
Year :
Year
2025
2025
Industry :
Industry
Event / Festival
Event / Festival
Client :
Client
The Queens Dalkey
The Queens Dalkey
Project Duration :
4 weeks
Context
Context
This project involved the creation of a mascot for the Dalkey Lobster Festival, a local community event celebrating seafood, live music, and coastal culture. The goal was to develop a distinctive and recognisable visual element that could support festival promotion and work across both print and digital materials.
The initial idea was provided as a rough hand drawn sketch during the briefing stage. From this starting point, the concept was refined and developed into a complete mascot character designed to represent the identity and spirit of the Dalkey Lobster Festival.
SOLUTION
SOLUTION
The mascot design process focused on translating a loose initial idea into a clear, consistent, and versatile character. AI assisted tools were used during the early concept exploration phase to quickly test proportions, expressions, and overall direction before committing to a final visual approach.
Once the direction was defined, the character was refined manually to ensure clarity, recognisability, and consistency across formats. Particular attention was given to facial expression, proportions, and visual simplicity, allowing the mascot to work effectively across print, digital, and on site promotional materials.
Outcome
Outcome
The final mascot was used on site during the festival, positioned at the venue entrance and integrated into the event environment. It became a visual focal point for visitors, encouraging interaction and photo sharing while reinforcing the festival’s identity in a clear and recognisable way.
Dalkey Lobster Festival Mascot
Mascot design for a local festival, combining character design and AI assisted workflows for branding and event promotion.
Year :
Year
2025
2025
Industry :
Industry
Event / Festival
Event / Festival
Client :
Client
The Queens Dalkey
The Queens Dalkey
Project Duration :
4 weeks
Context
Context
This project involved the creation of a mascot for the Dalkey Lobster Festival, a local community event celebrating seafood, live music, and coastal culture. The goal was to develop a distinctive and recognisable visual element that could support festival promotion and work across both print and digital materials.
The initial idea was provided as a rough hand drawn sketch during the briefing stage. From this starting point, the concept was refined and developed into a complete mascot character designed to represent the identity and spirit of the Dalkey Lobster Festival.
SOLUTION
SOLUTION
The mascot design process focused on translating a loose initial idea into a clear, consistent, and versatile character. AI assisted tools were used during the early concept exploration phase to quickly test proportions, expressions, and overall direction before committing to a final visual approach.
Once the direction was defined, the character was refined manually to ensure clarity, recognisability, and consistency across formats. Particular attention was given to facial expression, proportions, and visual simplicity, allowing the mascot to work effectively across print, digital, and on site promotional materials.
Outcome
Outcome
The final mascot was used on site during the festival, positioned at the venue entrance and integrated into the event environment. It became a visual focal point for visitors, encouraging interaction and photo sharing while reinforcing the festival’s identity in a clear and recognisable way.
Dalkey Lobster Festival Mascot
Mascot design for a local festival, combining character design and AI assisted workflows for branding and event promotion.
Year :
Year
2025
2025
Industry :
Industry
Event / Festival
Event / Festival
Client :
Client
The Queens Dalkey
The Queens Dalkey
Project Duration :
4 weeks
Context
Context
This project involved the creation of a mascot for the Dalkey Lobster Festival, a local community event celebrating seafood, live music, and coastal culture. The goal was to develop a distinctive and recognisable visual element that could support festival promotion and work across both print and digital materials.
The initial idea was provided as a rough hand drawn sketch during the briefing stage. From this starting point, the concept was refined and developed into a complete mascot character designed to represent the identity and spirit of the Dalkey Lobster Festival.
SOLUTION
SOLUTION
The mascot design process focused on translating a loose initial idea into a clear, consistent, and versatile character. AI assisted tools were used during the early concept exploration phase to quickly test proportions, expressions, and overall direction before committing to a final visual approach.
Once the direction was defined, the character was refined manually to ensure clarity, recognisability, and consistency across formats. Particular attention was given to facial expression, proportions, and visual simplicity, allowing the mascot to work effectively across print, digital, and on site promotional materials.
Outcome
Outcome
The final mascot was used on site during the festival, positioned at the venue entrance and integrated into the event environment. It became a visual focal point for visitors, encouraging interaction and photo sharing while reinforcing the festival’s identity in a clear and recognisable way.